https://marknaparstek.com Mark Naparstek Fri, 16 Jun 2023 19:58:08 +0000 https://marknaparstek.com en https://marknaparstek.com/Work-Navigation Fri, 12 Jun 2020 20:23:01 +0000 Mark Naparstek https://marknaparstek.com/Work-Navigation ︎&nbsp;Index Next Page&nbsp;︎ https://marknaparstek.com/Footer-1 Fri, 12 Jun 2020 20:23:06 +0000 Mark Naparstek https://marknaparstek.com/Footer-1 Cargo Collective, Inc. Los Angeles, Calif. Twitter, Instagram, Image Credits https://marknaparstek.com/Header Fri, 12 Jun 2020 20:23:07 +0000 Mark Naparstek https://marknaparstek.com/Header Mark Naparstek Work &nbsp; About &nbsp; Resume https://marknaparstek.com/Vegas-What-happens-here-stays-here Fri, 12 Jun 2020 20:23:08 +0000 Mark Naparstek https://marknaparstek.com/Vegas-What-happens-here-stays-here Las Vegas - What Happens Here, Stays Here. We’ve all heard it and said it. It’s been fun working on the Las Vegas account; it’s such an iconic brand. My Turn The Reading Vegas Report Be Anyone What Happens Here, Stays Here. But&nbsp; For The Dark Web. A little darker than what you might be used to seeing on television. The Secret International What Happens Here, Stays Here. For Mexico and Brazil we created a fun spot (Trophy) that revolves around a favorite national pastime. This spot did so well internationally, it ran in the hispanic and general United States market. For the UK, research showed that we should encourage them to "do what they want to do" and get away from being proper. We leaned on British humor to communicate the message. This spot is a big departure from the traditional "What happens here, stays here" execution but was very well received in UK focus groups. Trophy Stiff Upper Lip Adverts in the London Tube <img width="940" height="470" width_o="940" height_o="470" data-src="https://freight.cargo.site/t/original/i/5544abae692158ef8e52c9021b2ae6bc82a58906132e1cad3888dfd2f5450989/lip2.jpg" data-mid="74773788" border="0" src="https://freight.cargo.site/w/940/i/5544abae692158ef8e52c9021b2ae6bc82a58906132e1cad3888dfd2f5450989/lip2.jpg" /> <img width="736" height="552" width_o="736" height_o="552" data-src="https://freight.cargo.site/t/original/i/a4c60dd87aaa31591fe2591f67de63331007f91c13554cc5544c9e243e98c5c3/tube1lips.jpg" data-mid="74773807" border="0" src="https://freight.cargo.site/w/736/i/a4c60dd87aaa31591fe2591f67de63331007f91c13554cc5544c9e243e98c5c3/tube1lips.jpg" /> https://marknaparstek.com/SNWA-There-s-Nothing-Sexier Fri, 12 Jun 2020 20:23:12 +0000 Mark Naparstek https://marknaparstek.com/SNWA-There-s-Nothing-Sexier Southern Nevada Water Authority - There's Nothing Sexier Than Saving Water. When you do good you look good. And when you live in the desert and save water you look real good. This campaign got noticed by many, including, Time.com and US News and World Report. In total, it had over 300 million impressions and received $14 million in earned media. Not bad for a local campaign that only ran two weeks. Oh, and during that time, there was a 14% decrease in water use saving 1.5 billion gallons of water. Now that's sexy. Garbage Men Summerlin Moms Print <img width="2235" height="3375" width_o="2235" height_o="3375" data-src="https://freight.cargo.site/t/original/i/e2e38c15a24f236c4d77f859b7c06b88068dd902f056599d8436d989e2ef430f/man.jpg" data-mid="74407704" border="0" src="https://freight.cargo.site/w/1000/i/e2e38c15a24f236c4d77f859b7c06b88068dd902f056599d8436d989e2ef430f/man.jpg" /> <img width="2235" height="3375" width_o="2235" height_o="3375" data-src="https://freight.cargo.site/t/original/i/9e3fd04751b0d59ac98913355812e7da08f0b7f688d27bf1a207d9867cf6a387/gmom.jpg" data-mid="74407705" border="0" src="https://freight.cargo.site/w/1000/i/9e3fd04751b0d59ac98913355812e7da08f0b7f688d27bf1a207d9867cf6a387/gmom.jpg" /> <img width="2235" height="3375" width_o="2235" height_o="3375" data-src="https://freight.cargo.site/t/original/i/88ca155fa09dcc581e4d7419a9a1f82d3232e76781bdb9643c773d9629f79eb8/gpa.jpg" data-mid="74407706" border="0" src="https://freight.cargo.site/w/1000/i/88ca155fa09dcc581e4d7419a9a1f82d3232e76781bdb9643c773d9629f79eb8/gpa.jpg" /> Digital Page Takeover&nbsp; <img width="2889" height="1858" width_o="2889" height_o="1858" data-src="https://freight.cargo.site/t/original/i/5da2a064a692075ff928821c3d9026242131297cba81c9018c3e0c35fa47bbe6/sexiertakeover.png" data-mid="75828046" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/5da2a064a692075ff928821c3d9026242131297cba81c9018c3e0c35fa47bbe6/sexiertakeover.png" /> https://marknaparstek.com/Arizona-Lottery Wed, 17 May 2023 21:14:10 +0000 Mark Naparstek https://marknaparstek.com/Arizona-Lottery Arizona Lottery The world of Lottery is an interesting world to work in. It takes more than luck to be successful. Ultimately, you are selling the same thing over and over again with the only differences being ticket theme, prize, and price point. For the Arizona Lottery we used a blend of humor and emotion to make sure all promotions felt fresh and unique. Did it work? You bet. The Arizona Lottery saw record breaking sales and became the second fastest growing lottery in the Country. Here are some examples of the work the Arizona Lottery team has done to help achieve such incredible results. Broadcast Point of Purchase <img width="620" height="815" width_o="620" height_o="815" data-src="https://freight.cargo.site/t/original/i/7ecf44b829b979d829557f7f49f2cc8f0d3d6ae2acf860b1e0b5fd6ec98ebcb7/Screenshot-2023-06-12-at-11.11.27-AM.png" data-mid="182331905" border="0" src="https://freight.cargo.site/w/620/i/7ecf44b829b979d829557f7f49f2cc8f0d3d6ae2acf860b1e0b5fd6ec98ebcb7/Screenshot-2023-06-12-at-11.11.27-AM.png" /> <img width="618" height="815" width_o="618" height_o="815" data-src="https://freight.cargo.site/t/original/i/fbfc6273835fbd10b9f757319d0218bab381cd1d81f70311224cd2c43831a106/Screenshot-2023-06-16-at-12.17.20-PM.png" data-mid="182332232" border="0" src="https://freight.cargo.site/w/618/i/fbfc6273835fbd10b9f757319d0218bab381cd1d81f70311224cd2c43831a106/Screenshot-2023-06-16-at-12.17.20-PM.png" /> <img width="620" height="815" width_o="620" height_o="815" data-src="https://freight.cargo.site/t/original/i/d35951f31245b64356b5b71aae4d8b0ba190eef3e8ba31b661fed877e95105ff/Screenshot-2023-06-12-at-11.10.50-AM.png" data-mid="182331907" border="0" src="https://freight.cargo.site/w/620/i/d35951f31245b64356b5b71aae4d8b0ba190eef3e8ba31b661fed877e95105ff/Screenshot-2023-06-12-at-11.10.50-AM.png" /> <img width="622" height="815" width_o="622" height_o="815" data-src="https://freight.cargo.site/t/original/i/98ab2848c76a28e388bc95cc52217934e788ce5d5737de99ff6e713402bb2c5a/Screenshot-2023-06-12-at-11.10.40-AM.png" data-mid="182331913" border="0" src="https://freight.cargo.site/w/622/i/98ab2848c76a28e388bc95cc52217934e788ce5d5737de99ff6e713402bb2c5a/Screenshot-2023-06-12-at-11.10.40-AM.png" /> &nbsp;&nbsp; &nbsp; &nbsp; Social Media <img width="685" height="1139" width_o="685" height_o="1139" data-src="https://freight.cargo.site/t/original/i/a1ec8e6acffcff89476ae3e578171ef523b6a102a49d59215679f0bc51aaefa1/Lotteryinsta.png" data-mid="182335142" border="0" data-scale="33" src="https://freight.cargo.site/w/685/i/a1ec8e6acffcff89476ae3e578171ef523b6a102a49d59215679f0bc51aaefa1/Lotteryinsta.png" /><img width="685" height="1139" width_o="685" height_o="1139" data-src="https://freight.cargo.site/t/original/i/625e71bb3e21d50a87b2c13e93eadd5153d70e76f0d1dfb7de5aefbcc1f98178/give.png" data-mid="182334216" border="0" data-scale="33" src="https://freight.cargo.site/w/685/i/625e71bb3e21d50a87b2c13e93eadd5153d70e76f0d1dfb7de5aefbcc1f98178/give.png" /><img width="685" height="1139" width_o="685" height_o="1139" data-src="https://freight.cargo.site/t/original/i/2cb9496b2266419f6bf8c716964c13f0238f38a5bf765fd0efe0d70027dfb01a/random.png" data-mid="182334223" border="0" data-scale="34" src="https://freight.cargo.site/w/685/i/2cb9496b2266419f6bf8c716964c13f0238f38a5bf765fd0efe0d70027dfb01a/random.png" /> https://marknaparstek.com/Carter-Power-Sports Fri, 12 Jun 2020 20:23:08 +0000 Mark Naparstek https://marknaparstek.com/Carter-Power-Sports Carter Power Sports - Terrorize The Water. Believe it or not, there’s actually water in the desert. These posters and print ads challenged water enthusiasts to purchase a Kawasaki and "Terrorize the Water". Dog <img width="1275" height="825" width_o="1275" height_o="825" data-src="https://freight.cargo.site/t/original/i/fbdf42a043ffb8a9cf0e67e69505f0e56f2a2e1251cb13b006ac4db22db77617/dogFnl_o.jpg" data-mid="74407664" border="0" src="https://freight.cargo.site/w/1000/i/fbdf42a043ffb8a9cf0e67e69505f0e56f2a2e1251cb13b006ac4db22db77617/dogFnl_o.jpg" /> Bear <img width="1275" height="825" width_o="1275" height_o="825" data-src="https://freight.cargo.site/t/original/i/cad123264583dd333f47181daf4183143eeed73351368e1a3aa3b0bb82dd5d4b/bearFnl_o.jpg" data-mid="74407663" border="0" src="https://freight.cargo.site/w/1000/i/cad123264583dd333f47181daf4183143eeed73351368e1a3aa3b0bb82dd5d4b/bearFnl_o.jpg" /> Alien <img width="1275" height="825" width_o="1275" height_o="825" data-src="https://freight.cargo.site/t/original/i/f6068342cd15fce9508fcfb589ce87d59e5a65aafd53afb92b452e912d89a579/alienFnl_o.jpg" data-mid="74407665" border="0" src="https://freight.cargo.site/w/1000/i/f6068342cd15fce9508fcfb589ce87d59e5a65aafd53afb92b452e912d89a579/alienFnl_o.jpg" /> https://marknaparstek.com/Arizona-Adventure Fri, 16 Jun 2023 19:58:08 +0000 Mark Naparstek https://marknaparstek.com/Arizona-Adventure Arizona Lottery’s Arizona Aventure After the pandemic, consumers were skeptical about returning to crowded live events. This made brand engagement and activation opportunities few and far between. People were, however, heading outdoors. The Arizona Lottery wanted to create a program encouraging people to continue to go outside as well as remind people that State Parks were one of the many state programs the Arizona Lottery helped support. We created a campaign that was uniquely Arizona and included customized ticket designs and leveraged local news outlets, influencers, and state businesses. In addition to normal channels, the campaign also met potential consumers in places they weren’t expecting, including State Park Visitor Centers where visitors could get brochures, stickers, posters, and other giveaways. The campaign was a huge success. In addition to drawing attention to how the Arizona Lottery helps the community, the Arizona Adventure Scratchers Ticket nearly sold out and was the top performer at the $5 price point and accounted for 15% of sales among eligible tickets for the promotion. <img width="1637" height="789" width_o="1637" height_o="789" data-src="https://freight.cargo.site/t/original/i/5d46d91ac5493acb1cf1a6496e3c84f52238c374bff1c3c9a289e95bb872c0f8/tickets.png" data-mid="182337690" border="0" src="https://freight.cargo.site/w/1000/i/5d46d91ac5493acb1cf1a6496e3c84f52238c374bff1c3c9a289e95bb872c0f8/tickets.png" /> &nbsp; <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e93868f18e061a5415ad64afe27fba2ebd656f0b7af9f482d6a72d71062bb786/1-integrated-campaign-azl-grid-sticker.jpg" data-mid="182336894" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/e93868f18e061a5415ad64afe27fba2ebd656f0b7af9f482d6a72d71062bb786/1-integrated-campaign-azl-grid-sticker.jpg" />&nbsp; &nbsp;<img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ce946292d2a4733fa78d2fb577c5b0e0394b3272924b6dd2fb605e18114662c2/6-integrated-campaign-azl-grid-shirt.jpg" data-mid="182336901" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/ce946292d2a4733fa78d2fb577c5b0e0394b3272924b6dd2fb605e18114662c2/6-integrated-campaign-azl-grid-shirt.jpg" /><img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cd5bc1a877062005b45a472360102214670df647d324955472520441e30c442c/3-integrated-campaign-azl-grid-brochure.jpg" data-mid="182336898" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/cd5bc1a877062005b45a472360102214670df647d324955472520441e30c442c/3-integrated-campaign-azl-grid-brochure.jpg" /> &nbsp;&nbsp;<img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b3e93ef165a7eae352841a94d93b436f0b0db4c06525b2f3fbf1cc2dab1b4fa4/4-integrated-campaign-azl-grid-ooh.jpg" data-mid="182336897" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/b3e93ef165a7eae352841a94d93b436f0b0db4c06525b2f3fbf1cc2dab1b4fa4/4-integrated-campaign-azl-grid-ooh.jpg" /><img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/feebb7aab551b553b1b934ba5a439d6c3ca171ac5a35068d732451c746f219fb/2-integrated-campaign-azl-grid-poster.jpg" data-mid="182336896" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/feebb7aab551b553b1b934ba5a439d6c3ca171ac5a35068d732451c746f219fb/2-integrated-campaign-azl-grid-poster.jpg" />&nbsp; &nbsp;<img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1e6636c9e64ec3f280004359975ccd7ed514f89017f4a8e7cad9e236f9fe6e52/AABANNER.png" data-mid="182337524" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1e6636c9e64ec3f280004359975ccd7ed514f89017f4a8e7cad9e236f9fe6e52/AABANNER.png" /> &nbsp;&nbsp; https://marknaparstek.com/Camp-Vegas Fri, 12 Jun 2020 20:23:11 +0000 Mark Naparstek https://marknaparstek.com/Camp-Vegas Camp Vegas Every year Vegas looks for new ways to promote summer. Camp Vegas for Grown-ups seemed like a natural way to to do it. In addition to a national campaign from the city, a turnkey program was also shared with the resort properties so they could also join in Camp Vegas activities. <img width="1310" height="1252" width_o="1310" height_o="1252" data-src="https://freight.cargo.site/t/original/i/cdb2d3d0a1e05002eafd0ee09ccf4201809543a5f2d9bac0e810b4a1b07e7200/cvholly.jpg" data-mid="75378193" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/cdb2d3d0a1e05002eafd0ee09ccf4201809543a5f2d9bac0e810b4a1b07e7200/cvholly.jpg" /> Bird Watching TV Print Examples: Happy Campers <img width="660" height="840" width_o="660" height_o="840" data-src="https://freight.cargo.site/t/original/i/c4a57b13864258de2d7c22eee2cee5861572693d89513abfb755bce20a040d45/065976_LVCVA_MissUSA_HppyCampersFull_o.jpg" data-mid="74407696" border="0" src="https://freight.cargo.site/w/660/i/c4a57b13864258de2d7c22eee2cee5861572693d89513abfb755bce20a040d45/065976_LVCVA_MissUSA_HppyCampersFull_o.jpg" /> Welcome <img width="577" height="783" width_o="577" height_o="783" data-src="https://freight.cargo.site/t/original/i/0f13c73e1847aae8763fe6dadca9821d725b5447955ef78b367a8f5796201d11/066611_lvcva_RollStone_LakeDWYW_o.jpg" data-mid="74407698" border="0" src="https://freight.cargo.site/w/577/i/0f13c73e1847aae8763fe6dadca9821d725b5447955ef78b367a8f5796201d11/066611_lvcva_RollStone_LakeDWYW_o.jpg" /> Slip Knot <img width="670" height="905" width_o="670" height_o="905" data-src="https://freight.cargo.site/t/original/i/7e7c96e479f6c41276b84696cf12e7589039e0731270cdc5be91252d00e2c45a/066735_LVCVA_Complex_KnotTying_o.png" data-mid="74407697" border="0" src="https://freight.cargo.site/w/670/i/7e7c96e479f6c41276b84696cf12e7589039e0731270cdc5be91252d00e2c45a/066735_LVCVA_Complex_KnotTying_o.png" /> Social <img width="880" height="701" width_o="880" height_o="701" data-src="https://freight.cargo.site/t/original/i/e0d743e9d27b4d05e755de901cd5098b3cad5ccad4466fc7d73fabf2768160c3/twittercampvegas.png" data-mid="75376834" border="0" src="https://freight.cargo.site/w/880/i/e0d743e9d27b4d05e755de901cd5098b3cad5ccad4466fc7d73fabf2768160c3/twittercampvegas.png" /> Camp Vegas Website <img width="2889" height="1858" width_o="2889" height_o="1858" data-src="https://freight.cargo.site/t/original/i/adbcafc9e0ca87ce71cf8e932d6c149fd51d164a24e8f22b64cba4ee4ecd9b5f/campvegaswebsite.png" data-mid="74801112" border="0" src="https://freight.cargo.site/w/1000/i/adbcafc9e0ca87ce71cf8e932d6c149fd51d164a24e8f22b64cba4ee4ecd9b5f/campvegaswebsite.png" /> Camp Vegas Case Study https://marknaparstek.com/Vegas-Alibi Fri, 12 Jun 2020 20:23:08 +0000 Mark Naparstek https://marknaparstek.com/Vegas-Alibi Vegas - Alibi At some point people are going to find out you went to Vegas. You can talk about other stuff than what you actually did. This companion product campaign plays nicely with “What happens here, stays here.” Grocery Store Gym Hard Hat Alibi Ad For Playboy Magazine <img width="2048" height="1373" width_o="2048" height_o="1373" data-src="https://freight.cargo.site/t/original/i/965d4e37ccdc6b716a1908e6e735ee6710065879a4358bef7cb411a56708035e/alibi4playboyv2_o.jpg" data-mid="74407668" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/965d4e37ccdc6b716a1908e6e735ee6710065879a4358bef7cb411a56708035e/alibi4playboyv2_o.jpg" /> Copy: Left hand side: "I read Playboy for the articles." Right hand side: "I go to Vegas for the shows."