We’ve all heard it and said it. It’s been fun working on the Las Vegas account; it’s such an iconic brand.
My Turn
The Reading
Vegas Report
Be Anyone
What Happens Here, Stays Here. But For The Dark Web.
A little darker than what you might be used to seeing on television.
The Secret
International What Happens Here, Stays Here.
For Mexico and Brazil we created a fun spot (Trophy) that revolves around a favorite national pastime. This spot did so well internationally, it ran in the hispanic and general United States market.
For the UK, research showed that we should encourage them to "do what they want to do" and get away from being proper. We leaned on British humor to communicate the message.
This spot is a big departure from the traditional "What happens here, stays here" execution but was very well received in UK focus groups.
Trophy
Stiff Upper Lip
Adverts in the London Tube
