When you do good you look good. And when you live in the desert and save water you look real good. This campaign got noticed by many, including, Time.com and US News and World Report. In total, it had over 300 million impressions and received $14 million in earned media. Not bad for a local campaign that only ran two weeks.
Oh, and during that time, there was a 14% decrease in water use saving 1.5 billion gallons of water. Now that's sexy.
Garbage Men
Summerlin Moms
Digital Page Takeover
