The world of Lottery is an interesting world to work in. It takes more than luck to be successful. Ultimately, you are selling the same thing over and over again with the only differences being ticket theme, prize, and price point. For the Arizona Lottery we used a blend of humor and emotion to make sure all promotions felt fresh and unique. Did it work? You bet. The Arizona Lottery saw record breaking sales and became the second fastest growing lottery in the Country.
Here are some examples of the work the Arizona Lottery team has done to help achieve such incredible results.
Broadcast
Point of Purchase
Social Media
